“Please, write a
review!” An automated email plopped into
my inbox soon after Christmas day, following on the heels of an online gift
card purchase at Cabelas.com. Reflexive
orders from online stores are becoming more and more common these days, as
online shopping becomes more main-stream and relatives turn to gift cards to
relieve holiday pressure, spurring growth in the ever-helpful, yet sometimes
misleading system of customer reviews.
As indicated by the annoying emails, anyone can author such a review,
many times resulting in unintended good humor.
Often, especially on outdoor supplies stores’
websites, I’ve found, patrons take much enjoyment out of relating stories from
the field. Proud owners of expensive
gear are sure to specify that “the deer tried to eat the foliage from my ‘ScentBlocker
Protec XT, Mossy Oak Break Up’ camo jacket!,” or that “the fish followed our
boat around the lake to get some more of the ‘Berkley Powerbait’ Something Or
Other.” Sure they did.
Equally
entertaining is the customer who clearly displays his lack of knowledge of the
product that they invested several hundred dollars in. “The rod was broken in four pieces, in the
package!,” read one of my favorites, written in ignorant vengeance by the
unknowing, lucky owner of a four-piece Sage fly rod.
A small minority—for whom I am very thankful—take the
time to include lengthy stories with their enthusiastic thumbs-up or
thumbs-down, meandering slowly to the point at which the featured product makes
its decisive entrance into the plot. In
particular, I have in mind a certain testimony I read concerning a deer call
that was new on the market a few years ago.
Hunter’s Specialties’ “The Kruncher” claimed to relax
deer with the confidence sound of crunching acorns. A gimmick?
Maybe. That’s exactly why I
checked into the reviews on Basspro.com.
After reading one, and sorting through the rest of
the monotonous opinions left by southern deer hunters, one posted by an Idahoan
elk hunter caught my eye. The story
started when the call arrived in a package via mail, and continued as the man
awoke on the morning of the hunt, hiked to a high knoll on a neighboring,
avoiding his neighbor’s llama farm, and taking a seat to implement “The
Kruncher.” It was unusually well-written
considering the context. The man may
have fancied himself an outdoor writer had it not been for what lay at the
bottom of the page. Much to the author’s
pleasure, “The Kruncher” relaxed completely the cow elk in the area, and it
wasn’t long before a tall, solid specimen wandered to within range. With a clean rifle shot, the animal went down
without a struggle, and I, the reader, was relieved of the built-up
tension. As a satisfying end to the
hunter’s chase, there, at the bottom of the page, in all its ironic glory, was
an inserted picture of his harvest—a large, solid, and bloodied, llama.
Now this greatly relieved some of the stress built-up
from exams prior to the Christmas break, and I soon felt airy and had a new
appreciation for common sense.
Unfortunately, the humorous saga was flagged as inappropriate by some
concerned citizen, and my hidden treasure was promptly taken down from the site. I did
eventually purchase a “Kruncher,” but never did I have the same luck as did the
comedic Idahoan. But oh well, I’ve never
heard too much good about llama meat, anyway.
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